Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico - Ted Genoways

Descriere & specificații

nAt the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure--despite having one of the most famous names in Mexican history.n nIn Tequila Wars, award-winning author Ted Genoways restores Cuervo to his place as a key player in Mexico's formative period. Before the revolution, Cuervo's acclaim spread worldwide, and once war broke out, Cuervo remained an impresario, kingmaker, and cultural force. In the face of his own government's corruption and the nationalism of his northern neighbors, Cuervo reached American drinkers by establishing Mexico's covert form of cross-border commerce with the United States. As the largest and most important distilleries in the Tequila Valley recognized the threat posed by Mexico's unraveling, Cuervo also lobbied for suspending normal competition in favor of a union of tequila makers--what would become the first Mexican cartel.n nWith extensive original resea

Produse similare

William H. McneillBerkshire Encyclopedia of World History: Second Edition Vol.6 - William H. McNeill, Jerry H. Bentley, David Christian, Ralph C. Croizier, J.R. McNeill, Heidi Roupp, Judith P. Zinsser

1.566,72 lei1.958,40 lei-20%

Mitch AlbomTuesdays With Morrie

63,30 lei79,13 lei-20%

Aiden ThomsonStained Glass

57,54 lei71,93 lei-20%

Mary BeardPompeii

69,06 lei86,33 lei-20%

Robert LeckieHelmet for my Pillow

86,34 lei107,93 lei-20%

Christopher R. BrowningOrdinary Men - Christopher R Browning

74,82 lei93,53 lei-20%

Stacy SchiffWitches

74,82 lei93,53 lei-20%

Ben MacintyreSAS

57,54 lei71,93 lei-20%

Oliver StoneUntold History of the United States

144,00 lei180,00 lei-20%

Alison WeirQueens of the Conquest

86,34 lei107,93 lei-20%

Christopher HibbertRome - Christopher Hibbert

126,72 lei158,40 lei-20%

Adam ToozeDeluge - Adam Tooze

109,38 lei136,73 lei-20%