Name: The Square and the Tower: Networks and Power, from the Freemasons to Facebook - Niall Ferguson
Brand: Niall Ferguson
Price: 99.20 RON
Availability: InStock

Descriere & specificații

nThe instant New York Times bestseller. nA brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks. n nCaptivating and compelling. --The New York Times n nNiall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it. --The Wall Street Journal n nThe Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age. --Christian Science Monitor n nMost history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history from below is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change? n nThe 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is throu